Here’s the next installment of the Best Practices blog series. I figured I would try to tackle a big one! Facebook Pages.
I’ll start with this reminder. What I’ll share are what I’ve found to be the best practices in my experience. There are very many different opinions on how to run a Facebook Page, and I hope that you’ll share yours at the end of the post!
For part 1 I’ll have us look at some good tips for setting up your Facebook page.
1) Create a Page: If you are a church or non-profit looking to start a page the first thing you need to find is the “create a page” link. For some reason Facebook doesn’t put it where you’d think, but they put it at the bottom of the page. To get started, click that link!

2) Page Name: As you go through the set-up process of the page there will be a number of things to fill out. There’s one that you don’t want to mess up. The name of the page! Here’s why, after you get so many “Likes” on your page you won’t be able to change your name. This is an annoying feature. For example, one of the pages I help run changed the way it’s described itself a few years ago from “young adults” to “2osomethings”. Because of this feature I wasn’t able to take the Young Adult part our of our name out. Frustrating. So take the time to think through how you want your page named. Make sure it’s consistent with the rest of the branding for your organization.
3) Wall Tab & Default Page: Another option you have is to set the default landing page. When you are first launching a page, you probably want this to be set to “Wall”. The time you would change this is if you build a custom landing page for when people first come to your FB Page. Check out this example of a great custom FB Page. Once you set your default page then make sure you have your Wall Tab preference set to “All Posts”. If you don’t do this and someone shows up at your page they just won’t see updates from other people, they will only see the posts from your page. Some people like this, I really don’t. I love being able to see posts from other people and what they are asking/writing on your organizations wall. This is all about the conversation right?

4) Username: Once you get 25 “Likes” on your page there is a new setting made available to you. You can set a unique username for your account. Basically all this does is create a unique url for you to share with those you want on your page. So, instead of your url being www.facebook.com/pages/YourPageName/1234567898765432?sk=wall your url would be www.facebook.com/YourUserName. That’s a lot easier to share! So once you have 25 likes find that setting under basic information.

5) Your Settings: The next two things to check out are more preference based. There are two options under the “Your Settings” part of the page. The first lets you choose how your posts will show up on your page. The default is for your posts to always show up as your FB Page posts, but you can set it up to show as your personal profile. If you are the main person posting on your page, you probably want to keep this checked. The second option is notifications. What this does is notify you anytime someone comments or posts on your page wall. This is a good thing to know! The problem is that it sends it to whatever email you have linked to your personal profile. For me, that’s a personal email. I’d rather these notifications go to my work email. I actually turn this option off and use a service called Hyper Alerts. I like using that service because you can customize what you are notified about and when you are notified.

In effort to keep this post shorter we’ll stop there this time. This is enough to get you on the right step in setting up a Facebook Page. In part 2 we’ll look at setting up Admins and best practices for posting content. Obviously reading about setting up a page can be a little mundane but for some it can be overwhelming! I hope this quick run through is a help for some.
If anyone has other tips in setting up a page I’d love to hear from you. Let us know below how you like setting up a page.