What’s your map? Do you even own a map anymore? That’s the question I should be asking! Most likely you have a smart phone or some type of mobile device that you use to help you get places. A GPS, Google Maps, Mapquest, etc…they are all tools and structures to help us get somewhere.
All the new tools do the thinking automatically for us, which can be a good thing, but I do think we miss out on something too. Back in the day (whenever that was) it was probably more common to find someone who had multiple maps in their car. Maybe a county map, state map, probably a map of the country. If you had one of those maps, you probably sat down before you went on a trip and picked your starting point, picked your destination, and then plotted your course. You had your plan. You had a course of steps and pre-determined decisions to help you get to where you were going.
I think this concept of plans, or mapping your course, can sometimes be a lost one for us. I believe it’s essential to have plans for the things we engage in daily. For the sake of this post I’m talking about Social Media. What’s your plan? Do you have a personal plan in how you engage online? Does your business have a strategy for social media?
Often times we start these journeys without a real destination in mind. Maybe you do have a destination but you are relying on a GPS to get you there, which they don’t make for social media by the way.
So what do you do? Where do you start? Take a few minutes today and ask yourself, “what’s my goal for engaging online?”. Ask it for yourself or the organization you represent. Once you have that down, start plotting your course. Make the pre-determined decisions for where you are going.
To get an idea on what a personal social media strategy looks like, check out this one here from Justin Wise.
I’d love to hear if you already are doing this. What’s your strategy? What’s your goal?