It’s here! Part 2 of our Twitter Best Practices posts. You can find Part 1 here or other Best Practices Posts here.

So in this post I thought it would be great to talk about the how. What are the tools or strategies that help when using Twitter. Obviously, this won’t be an extensive list mostly because so many others have covered it. What I’ll bring is my unique opinion and experience along with some of the practical tools that everyone from your normal Tweeter to a Power-Tweeter could use.

Usually one of the first questions you start talking about when using Twitter is what client or “app” should I use? Since the majority of people tweet from a smart phone I’ll start with app’s you can download. These are from the iOS (iPhone) perspective but most of them are on Android as well.

Twitter App – The Twitter App (free) is what most people start out on. It’s a great, simple app to use. It can be basic enough for a newbie to use and it has all the features that a Twitter elitist would want. In my opinion, there are usually to many steps to do what I want. Example, to do a basic replay requires two steps or clicks.

Echofon – Echofon (free or $2.99) has been one of my consistent favorite apps. I spent the $5 for the pro version. It’s worth it for the multiple accounts and syncing with the desktop version. I like the shortcuts it has to do different things, the themes, and it’s interface. It has always been a solid app to use.

Tweetbot – Tweetbot ($2.99) is a newer app. It’s pretty slick. With cool animations and sounds it’s like candy to the eyes and ears. It has most of the flexibility that the Twitter app and Echofon have as well. I’d recommend this app to the person who loves flashy user interfaces.

One key feature that all three of these apps have is Push Notifications. Typically, on Twitter you want to know when you get replied to. These apps will alert you of that even if you aren’t in the app itself.

Next we’ll move onto Desktop Apps. There are mainly just two that I usually recommend. But, there are also two power-user tools as well.

Twitter & Echofon both have desktop apps. They do everything you need them to do, as in the apps. Twitter is very slick looking and Echofon syncs with it’s iOS app. Those would be the two distinguishing features between the two of them.

For power users I’d recommend Seesmic or Tweetdeck. They support multiple columns, multiple accounts, and in my opinion, ugly interfaces. But, if you are a power user you are probably already using one of those apps.

For those of you on teams who may be using Twitter for your non-profit or church, there are two good options. One is CoTweet and the other is Hootsuite.

CoTweet is very expensive. It is also the better of the two platforms in my opinion. If your organization can afford it, I’d recommend it. Simple options like “who’s on duty” to receive alerts, to a extensive database keeping track of interactions. I will say that Cotweet offers a free version, but you can only load Twitter accounts. If you manage a Facebook page (which I imagine you do) and a Twitter account, this price jumps exponentially.

Hootsuite is much more affordable and includes bother Twitter and Facebook integration at that affordability. Again, the interface isn’t as intuitive but it’s easy to learn.

The key to both of these options is the team based platform. You can have multiple people represent one Twitter account or FB page. And you can do this without giving out the “master keys” (login info). Hootsuite is what I’ve been using now for about 6 months in a team environment and it’s been working well.

I want to wrap up this post there. It’s getting long enough. Maybe I’ll have to do a Pt. 3 with some other tips and tricks when it comes to using Twitter.

I’d love to hear from you. What’s your favorite tool? Android users, what’s your go-to Twitter App? 

Use it. Enough said. Just kidding, I’ll give you more then that!

Seriously though, Twitter is becoming a huge news and real time information hose right in front of our eyes. I’ve been on Twitter since 2008, so around four years and it’s been very cool to see it morph and explode. One of the interesting things to watch grow is how businesses and non-profits use it. There’s no doubt that if you run an organization there is a benefit to being on Twitter. Also, most people understand that you need to have a plan in place when using the platform.

Because there is so much to cover for Twitter I’m going to break this up over two posts. The first one being on the plan or “Why” behind Twitter and the second being on the “How” or how to use the tools available well.

Plan

Often times in churches or non-profits we have someone who learns about the effectiveness of Twitter and creates an account for the organization or someone else (A.K.A. The Person In Charge) hears about it and find the most tech savvy person on their team and deems them the Social Media Guy/Girl. While it’s exciting that these organization and ministries want to get involved with the conversation often what is missed is a plan.

Having a plan in place is extremely important. If there isn’t a plan in place typically what happens is the Twitter account get’s neglected, misused, or nothing good really comes from it. Then when it comes time to judge its effectiveness no one knows how to give results or answers. In a typical business people would probably look for the ROI (Return on Investment) and measure that by how many sales have been made through or because of the account. While sales for some companies are important, it’s a weak measure. In the case of non-profits and churches that metric doesn’t even translate.

Knowing that, here are the two most important parts of the plan to figure out first.

1) Why are we doing this? – This is extremely important to answer. It’s also important that there is a culture in your organization that understands why the Twitter account is there and what it’s used for. (That’s just a good rule for anything though.) Some of the questions to ask when working on the “Why” are “who is this account for?” and “how will it make our organization better?”. Also important to know is what your company values are and how will they be implemented into this  account.

2) What’s the win? – If you really think through these two questions you probably recognize that they are the same question, just two different ways of asking it. It’s so important to know what your win is. This comes from really understanding  what your Twitter account is all about but puts more context around it. “If we are doing what our account is about then what will that look like?” Knowing the win helps makes it a more useful tool in the long run.

These are just two building blocks for your plan. The rest is good leadership and management. Who runs it, what tools to use (I’ll cover that later), what type of content to push out. I really believe if you can get your organization understanding these first two questions of the Why and the Win then you will be on the right path.

Have you walked through this process? What challenges have you faced? Have you done this for your personal account? 

A few weeks ago I wrote a post “Best Practices: Facebook Pages Pt.1“. It was more about how to setup up a Facebook Page well. I figured it’s about time to do part 2 of that post! I want to focus on the two most talked about themes when it comes to Facebook Pages. Content & Engagement. So you here you go!

1) Content - When it comes to Facebook Pages, I’m learning content is king! There are all kinds of studies on engagement and interacting with community but it all has to center around something, content. Now, when I say content I mean a little more then just posting updates about your church or organization everyday. That will be the easy thing to do. The challenge with content is to be able to figure out ways to provide information that adds value. Don’t become a commercial that fills up your followers news feed. Add content that they can interact with or even better, share! I’m as guilty with this as anyone with the pages I run. To help create some different content, take some pictures at your organizations next event. Make a video about the vision behind what you are doing or even the vision behind the page you are running! Create things that people can share with others. Every now and then it may be appropriate to share content from someone else. A blog post from an employee or a link about someone who is doing work that relates to you.

Also, when adding content to pages, make sure it is consistent with the “voice” of your organization. This might seem like a weird thing to say but it’s very important, even more so when you have multiple people who post on behalf of your organization. Things to remember with consistency, keep it simple and keep it positive. You don’t need to get all crazy with it making sure every post sounds exactly the same, but make sure it feels like your organization and what someone would expect if they interacted with you in real life.

For some other great tips on posting content check out this post on Inkling Media.

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